Choose Help differentiates itself from other mental health websites through the immediate "front line" expertise we deliver to our visitors and professional partners.

We are committed to helping people understand, manage and overcome difficulties. Our audience reflects Choose Help's emphasis on providing highly relevant information and contacts for dealing with a crisis.

Choose Help is not a psychology blog or directory, nor are we expecting to draw a large readership of scientists - in fact, our average visitor had little interest in therapy until he or she faced a sudden and often substantial crisis situation.

It is at that juncture that people decide to seek professional treatment and guidance, and it's our primary mission to link those that seek help with those that are licensed and capable of providing it.